Unlike off-the-shelf, proprietary training products and processes, Business Efficacy integrates the sales strategies, tools and processes you’ve already invested in with proven industry best practices and expert guidance to minimize disruption and delays while maximizing adoption and success.
a better approach
Custom-Tailored for the Highest Impact
Our training experiences are tailored to what your people most need to learn and execute well. We develop in-the-field activities and creative follow-up tactics to ensure skills are put into practice. And we engage the next level of sales management to ensure the right focus, motivation, accountability, and support is provided throughout the journey from learning to mastery.
Sales Training Services
Sales Process Design
Understand what important sales activities look like while motivating and preparing your teams to better execute them. We help business-to-business field sales, inside sales, and channel sales build their:
- Acquisition sales process
- Retention & grow their client sales process
- Team engagement process
- Customer experience process
- Service process
Sales Skills Training
Learn mission-critical sales skills for the execution of prioritized sales activities. Field, inside and channel sales walk away with better skills in:
- Generating Referrals And Introductions
- Generating Interest
- Establishing Credibility
- Needs Discovery
- Making Compelling Recommendations
- Handling Objections
- Account Management
- Strategic Selling
- Consultative Selling
- Team-Based Selling
- Business/Account Reviews
- Communicating Value
Kind Words from Sales Training Clients
The Business Efficacy team understood our objectives and felt ownership for their accomplishment. They helped us change the coaching culture and drive meaningful improvement in the customer experience in a very short period of time. I’m thrilled with the outcomes.
We needed better channel manager development. Business Efficacy custom built a program that combined face-to-face learning with a follow-up mix of webinars, in-the-field application activities, group teleconferences reinforcing learning, and management coaching. This approach was a differentiator that worked!