Martha is an expert at driving change by bringing strategy into practice. Her analytical skills are an asset in netting out root problems and providing systematic approaches for moving forward. With an emphasis on identifying and leveraging the strengths of individual performers, she helps to bring a higher level of productivity to teams so that they can be most effective. In her coaching and consulting work, Martha focuses on what really matters to the client, performance.

Martha has held a variety of leadership roles in a Fortune 500 and 1000 corporation including; sales management, sales training, operations, performance management, and leadership coaching. She has extensive experience in corporate restructuring specifically focused on re-engineering sales organizations for increased effectiveness. She has additional experience in non-profit board management and sales in Latin America.

Creating a culture of accountability is Martha’s true passion. She has a laser sharp focus on key success measures and an ability to see the big picture, while not losing sight of all factors that affect a situation. The ultimate strategic partner, she loves determining and prioritizing core issues to support the success of others. You can count on Martha to bring her direct communication style and sense of humor to any engagement with Business Efficacy.

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